A More Beautiful Question

Questioning is powerful. Answers are relative. We are so anxious to act and to do, that we often don’t find the time to question, why we make a decision. Many leading innovators are exceptionally good at questioning. Generally, questioning is seen as inefficient by many businesses leaders and whoever questions risks being regarded as uninformed. Asking questions is a creative process. Questions tackle problems by asking Why, What If and How. Today, companies need to question their purpose, look both outward and inward to learn about their audience, their structures and employees alike. They encourage creative thinking by rewarding both successful and unsuccessful questioning. Overall, asking ‘a more beautiful question’ can be a driving force. Questioners learn to love the great unknown – it’s the land of opportunity in terms of creativity and innovation.