Absorb key insights, ideas and get inspiration from a range of essential books in a matter of hours.
The Global Reading Club aggregates the most useful knowledge, both internal and external to Ogilvy, into one location. It is a completely open learning platform. A library of books important to our business, transformed into easy to absorb thought leadership material.
The formatting of knowledge from books makes knowledge applicable in the real world.
The Elevator Pitch
Quickest read, very high-level recap of key insights.
Mindmap
Complete overview of the entire book on one or multi-pages.
Summary
Multi-page, chapter-by-chapter summary of the complete content of the book.
TED Talks
The most interesting TED Talks or interviews about the subject.
Podcasts
The content of Podcasts sums up Guiding Principles.
Actions for Impact
Study and select the actions that fit your personal objectives.
The Why, How and What of the Reading Club.
The purpose and belief is to bring David Ogilvy’s Relentless Curiosity into practice, by continuous learning from published Thought Leadership books and papers. Constantly challenging the status quo and to be able to lead strategic conversations on subjects that matter. Coming up with fresh insights and remarkable ideas faster, by developing people’s professional insights and skills.
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