The secret to professional and personal development is to read.
Worldwide research* reveals, however, that the overwhelming amount of information and lack of time, withholds people from reading. Reading is the way to grow your personal and professional values. The Global Reading Club aggregates the most useful knowledge, insights, ideas and inspiration from books, in four user friendly standardized formats, all in one location. Absorbing knowledge that matters, structures your thinking, improves judgement, makes better decisions, influence others and ultimately change behaviors.
No time to read is history.
*Source: Bersin by Deloitte 2015
“Knowledge not applied is worthless”
Why is refreshing knowledge important? Here we come to the core purpose of the Global Reading Club, which is best described by a quote from Confucius: “Knowledge not applied is worthless”.
The formatting of the knowledge makes it applicable in the real world. For example, the Podcast content is based on Guiding Principles. Guiding Principles are do’s and don’ts in our daily life, that influence our thinking, acting, and behavior, when making decisions or judge things that matter.
You need a reservoir of topics to refresh your knowledge continuously. The Global Reading Club offers such a reservoir. Remember, you are only as good as your sources.
No time to read is history
The Global Reading Club aggregates, contextualizes, and categorizes knowledge from industry relevant and inspirational books. Books are read and edited by dedicated Ogilvy people with the help of proved guidelines. They edit insights, ideas, key research findings, and learnings from, often global research or a lifelong experience of the author. Found knowledge is stored in one location in standardized formats, making specific knowledge easy to find and absorb. Within a matter of hours, you will grasp the essence of a book. You can easily read and absorb the learnings from 4 books each month. It will only take you 3 hours of reading each week. This is fast learning in a fast-moving world.
The must-read books
Only recommended books by the Ogilvy’s Inspiration Library, Ogilvy Red Papers, WPP Atticus Award winners, and key Ogilvy and WPP people are selected. These are all ‘must-read’ books to grow your intellectual capital. The difference is that the Global Reading Club use dedicated reader/editors who have read and edited these books using strict universal guidelines. The idea is that the content of the book has been analyzed and written in easy-to-understand sentences. Less frequently used English words are explained on basis of the Cambridge English Dictionary in the Summary and Mindmap.
Operational
Wim van Melick
Amsterdam
Paul Duijser
Amsterdam
Jan-Willem Kunnen
Amsterdam
Twan Wiertz
Amsterdam
Jody Maarschalk
Amsterdam
Jade Nguyen
New York
Rachel Bridgette
Amsterdam
Leonie Boyle
London
Readers & Editors
Wim van Melick
Amsterdam
Henk Nieuwenhuis
Amsterdam
Jai Kotecha
Amsterdam
Ewa Hordejuk
Warsaw
Ed Sumner
New York
Liz Sparkman
New York
Matthew Rose
Johannesburg
Harry Bellman
London
Sabrina Lau
Hong Kong
Mona Hassanie
Dubai
Ilonka van Bennekom
Amsterdam
Julius Fiedler
Germany
Jennifer Liu
Taipei
Florent Geerts
Amsterdam
Celine Huybregts
Amsterdam
Jennifer Jamieson
London
Konstantin Bohlender
Amsterdam
Anastasia Prikhodko
Australia
Teresa dos Santos Serra
Amsterdam
Richard Brett
Sidney, Australia
Shaziya Khan
Mumbai
Mohita Ghosal
Amsterdam
Twan Wiertz
Amsterdam
Antonis Kocheilas
Ogilvy EMEA
Heather Mai
Hanoi, Vietnam
Natacha Berleur
Amsterdam
Kari Jackson-Kloenther
Düsseldorf, Germany
Ming Yan Wan
Design Bridge, Singapore
Maaike Kessels
Amsterdam
Ebba Höjman
Stockholm
Ed Sumner
New York
Miriam Cross
Denver, USA
Tolga Bueyuekdoganay
Amsterdam
Carolina Raobelinaharizoa
Paris
Arthur Lacroix
Paris
Tommy Wigley
Amsterdam
Joanna Uniwersal
Amsterdam
Eva Umanjec
Amsterdam
Victoria Kahveciyan
Amsterdam
Emma Debus
Sydney
Jane Jacob
Sydney
Arne Kooke
Amsterdam
Dickon Laws
London
Lilly Ficker
Amsterdam