A Technique for Producing Ideas
The idea is the soul of a piece of communication and brings spirit and life in communication
Getting ideas is a process, based on creative intuition and on a series of steps. There is a road to travel to get ideas.
Production of ideas is like producing cars, an operative technique that can be learned and controlled. An idea is nothing more than a new combination of old elements. The second important principle is the capacity to see old elements into new relationships.
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