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Brands That Do

Building Behavior Brands

— Susan Machtiger & Jaime Prieto

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Workshops are ready to present and are in Keynote or PowerPoint. There are case examples in the preseantation, which you may replace for local relevancy. The presentations have speaker notes. Reading the Mindmap and the Summary (about 1 hour reading), on which the presentation is based, will update you on the specific knowledge on the subject. A Workshop presentation lasts about 45 minutes. Proposed handouts to participants of the Workshop: Mindmap and Summary of the book.

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