Creativity, Inc.
Overcoming the Unseen Forces that Stand in the Way of True Inspiration
‘The unpredictable is the ground on which creativity occurs’
After the book Ogilvy on Advertising, I have not read any book that gives such clear Guiding Principles to establish, improve and sustain a Creative Culture. The book Creativity Inc. is for everybody who wants to work in an environment that fosters creativity and problem solving. The author shares his 40 years of Leadership experience, overcoming the unseen forces that stand in the way of true inspiration and thus undermines creativity. He articulates Guiding Principles, how to behave and act in a company that shrives on generating ideas. Principles that keep a fertile environment healthy and watching what can undermine it. Five important words to remember: honesty, excellence, communication, originality, and self-assessment. Leading a Creative Culture is based on Guiding Principles. These principles influence people when making decisions or judge ideas. Just like David Ogilvy’s Cultural Principles.
Listen to the Podcast for 20 minutes the grab the total story in a nutshell.
Contents
Pick your method.
10 minutes watching
Global Reading Club Podcast - #3 Creativity Inc.
This Podcast’s focus is on Guiding Principles. Principles that keep a fertile creative environment healthy and watching what can undermine it. Five important words to remember: honesty, excellence, communication, originality, and self-assessment. Leading a Creative Culture is based on Guiding Principles.
Our Podcasts contain Guiding Principles, summing up the key learnings from the book. Principles that influence your thinking and judgement. Points you like to remember, guiding you to insights on which basis you make new decisions or change behavior.
Start listening now:
Podcast transcript
Share a book with clients, potential clients and friends
With the link below you can download the Cover letter and the Newsletter of the book. The cover letter can be personalized and signed with your name. Everybody has access to the Global Reading Club free of charge and free of giving any personal or company data. No access code or password required.