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Creativity, Inc.
Overcoming the Unseen Forces that Stand in the Way of True Inspiration
‘The unpredictable is the ground on which creativity occurs’
After the book Ogilvy on Advertising, I have not read any book that gives such clear Guiding Principles to establish, improve and sustain a Creative Culture. The book Creativity Inc. is for everybody who wants to work in an environment that fosters creativity and problem solving. The author shares his 40 years of Leadership experience, overcoming the unseen forces that stand in the way of true inspiration and thus undermines creativity. He articulates Guiding Principles, how to behave and act in a company that shrives on generating ideas. Principles that keep a fertile environment healthy and watching what can undermine it. Five important words to remember: honesty, excellence, communication, originality, and self-assessment. Leading a Creative Culture is based on Guiding Principles. These principles influence people when making decisions or judge ideas. Just like David Ogilvy’s Cultural Principles.
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Global Reading Club Podcast - #3 Creativity Inc.
This Podcast’s focus is on Guiding Principles. Principles that keep a fertile creative environment healthy and watching what can undermine it. Five important words to remember: honesty, excellence, communication, originality, and self-assessment. Leading a Creative Culture is based on Guiding Principles.
Our Podcasts contain Guiding Principles, summing up the key learnings from the book. Principles that influence your thinking and judgement. Points you like to remember, guiding you to insights on which basis you make new decisions or change behavior.
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Podcast transcript
Thought Leader Engagement Program
Thought Leadership comes from books and is the value of innovative thinking. It is about pushing boundaries of existing thinking. With the 'Share a book' program you will share innovative thinking. It is a ready-to-go program, which you can easily implement for your own people, your clients, potential clients and friends. See the link below to download the Cover letter, the Newsletter and the screenshot of the book.