![Drive](/assets/images/covers/Drive.jpg)
Drive: The Surprising Truth About What Motivates Us
When we talk about motivation, there is an abyss between what we know from science, and what we apply in business. The operating system currently in use - extrinsic motivations, like carrots and sticks - not only doesn’t work, it is in fact harmful. We need an update, and science will help us achieve this. The new approach should apply 3 elements:
1. Autonomy – the wish to determine our own lives
2. Mastery – the wish to improve our skills in what we believe to be
important
3.Purpose – the wish to have a cause that is greater and more enduring
than ourselves
Contents
Start learning