Emotion by Design
‘No, we don’t sell products, marketers tell stories’
We must continue our Journey of Creativity. A Brand builds a creative advantage through the fostering of a strong culture of creativity, which leads to the consistent ability to construct powerful emotional bonds with its customers. The author talks about the power of human connection, the way in which a Brand can matter in someone’s life and can impact positive change. Now more than ever, it’s important for a Brand to be more human in this age of automation. When people embrace a Brand, it is about how they feel about themselves to achieve their aspirations and dreams.
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33 minutes watching
'No, we don’t sell products, marketers tell stories'
Emotion by Design
Listen to the amazing story how Nike built their Brand over the past decades. And how Nike makes people feel about themselves to achieve their aspirations and dreams, rather than just feel good about the Brand Nike.
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Podcast transcript
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Emotion by Design