Evolutionary Ideas
Unlocking ancient innovation to solve tomorrow’s challenges
Psychological food for problem solvers: “Evolutionary Ideas” offers a more human-centric and efficient approach to innovation compared to revolutionary thinking which is (can be) an expensive and high-risk strategy. Psychological innovation is based on behavioural science principles, shaping our culture, our ideas and our innovations. Developing evolutionary ideas is based on ‘Where has it been solved before?’ And how can we apply it in our own situation to solve our problem. Solutions to problems are faster, more efficient, more effective, creating more impact.
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‘Where has a challenge been solved before?’
Evolutionary Ideas
Developing evolutionary ideas is based on ‘Where has it been solved before?’ And how can we apply it in our own situation to solve our problem. Solving problems in this way is faster, more efficient, more effective, creates more impact, and solutions are more human-centric. Listen what the author of the book Evolutionary Ideas has to tell you about how to apply psychological innovation, which is based on behavioural science principles, shaping our culture, our ideas and our innovations.
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