From Cause to Change

This paper explores how businesses in the private sector need to act as ‘agents of change’ when it comes to corporate social responsibility issues. Whether that is to help prevent the rise of obesity, water pollution, energy supplies, education or any other relevant issues.

Many businesses are realising that a positive social impact from the corporation can also increase company performance and profits, particularly in the long term.

This paper explores though, how one company cannot change its footprint alone; it needs its consumers, suppliers, customers and colleagues to individually support the changes it sets out to make. To do that, it is essential that correct behaviour change practices are set out and followed.

Real behaviour change is rarely a one-time, one-off decision-making process, but it is rooted in prompting changes in decision-making.

Adding corporate leadership to the voice of government and public interest organisations will create a multi-faceted approach with exponential benefits for individuals, societies and organisations.