How Not to Plan
66 Ways to Screw It Up
“A MUST read for all level Planners, wherever in the world. Not only the Summary and Mindmap of this book, but the whole book to absorb the real-life case examples”.
“Planning is now over 50 years old, and it’s more diverse, more interesting and practised by more people than ever…”, is the first remark of the authors. This book contains a set of eternal principles, rules, and ways of approaching problems for all strategists. It’s not meant to be a classic business book; it’s meant to be useful. It’s not a complete ‘how to do it’ manual for planning, but instead it is guidance for planners offering ways to think about real-life issues that we encounter in our roles, from setting objectives in briefs to thinking about research, to budgets, to effectiveness, and more. A bright, cheerful, thought-provoking book that speaks the truth on so many common myths.
“It is brilliant, simple, almost shamefully good, list of how to (and how not to) plan”
