Let my people go surfing
The Education of a Reluctant Businessman
Yvon Chouinard – founder and owner of Patagonia – developed over the period of decades a very distinctive culture in his company. A culture how people can lead a rich and rounded life. Attracting people with a collective single-minded mission: Saving the earth. But keep running the company to compete in the marketplace and make money. A company that will exist a hundred years from now to safe our beloved planet. ‘Because if nature is destroyed, we destroy ourselves’, he said. The brand Patagonia has been built on basis of very specific philosophies, which Chouinard shares in his book let my people go surfing.
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70 minutes watching
Let my people go surfing
This Podcast is a game changer. The Brand Patagonia exists to save the planet. That sounds ambitious, but the founder and owner Yvon Chouinard developed over the period of decades a very distinctive culture in his company. A culture how people can lead a rich and rounded life with a collective single-minded mission: Saving the planet.
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