Likeonomics
The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action
We have entered the believability crisis. The loss of the truth has created a worldwide believability crisis of brands, companies, institutions and governments, even the church. The consequence is that it is a lot harder to earn the trust of customers, employees and colleagues and influence their behaviour. How to win trust (or win it back) – and keep it? On what key principles do consumers trust brands and companies? The five key principles to make your brand and company believable and likeable:
- Truth
- Relevance
- Unselfishness
- Simplicity
- Timing
Five letters to remember: T-R-U-S-T Being more believable is the real secret to standing out – whether you are trying to grow your business, win an election, or find your next job. Brands with a strong reputation enjoy greater market share, higher level of desire, trust and willingness to recommend.
