Obvious Adams
‘We need education in the obvious more than investigation of the obscure’
The book Obvious Adams – first published in 1916 – was one of David Ogilvy’s favorite books. He made the book mandatory reading for everybody in the agency and re-reading it every year. Why every year? David experienced that re-reading a book repeatedly reveals a refreshment of one’s thinking. The book covers: five tests of obviousness & five creative approaches to the obvious. We have never been more shortage in common sense than in the current time with an overload of information. As a result, we often miss out on hidden opportunities, the obvious solution. Obvious solutions are hidden out in the open. We are overlooking the obvious. Thinking inside the box can be a good thing.
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Obvious Adams
Learn from this Podcast why David Ogilvy was so fascinated by the content of this 100 years old book Obvious Adams. And why David made this book mandatory reading and re-reading it every year again by all his employees. The book reveals how common sense is a strong way of thinking when it comes to solving problems and why looking at the obvious solution can be a strong solution. A solution that has been overlooked by so many for so long
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