Permission Marketing

To sell something is simply to get permission in advance

We all have a certain amount of time. How to use it wisely is one of life’s primary activities. “Paying attention” to something is a conscious act. It requires a conscious effort. So, is buying. To sell something is simply to get permission in advance to make buying easy. Engaging a consumer in a dialogue is something from the old days. In the old days selling was a kinder, gentler process. It was based on the willing participation of the consumer. The arrival of the mass production economy changed this. The time of mass media happened. Standardized advertising messages became irresistibly cost-efficient. The solution: Permission Marketing. Permission Marketing is just like dating. It turns strangers into friends. And friends into lifetime customers. There are seven levels to get permission. There are ten questions to evaluate a permission marketing program.