Personality not included
Why Companies Lose Their Authenticity - And How Great Brands Get It Back
The biggest challenge for a brand today is to tell a better story. Personality is the answer. The book Personality not included is for companies that want to be loved instead of liked. Personality is the Unique, Authentic, and Talkable soul of your brand that people can get passionate about. Dealing with customers, partners and employees in a faceless way doesn’t work anymore. Organizations lose their personality when employees become ‘people’ rather than individuals and customers become numbers. There are three elements of a brand personality:
- How to be unique
- How to be authentic
- How to be talkable
The power of background stories to bring personality into a brand is explained, including 5 key models. Who are the best spokespersons, who can grab the personality building moments? There are guides and tools how to implement a personality drive for your brand.
Contents
Pick your method.
Workshops are ready to present and are in Keynote or PowerPoint. There are case examples in the preseantation, which you may replace for local relevancy. The presentations have speaker notes. Reading the Mindmap and the Summary (about 1 hour reading), on which the presentation is based, will update you on the specific knowledge on the subject. A Workshop presentation lasts about 45 minutes. Proposed handouts to participants of the Workshop: Mindmap and Summary of the book.