Purple Cow

Purple Cow is about the why, the what and the how of being remarkable. Understand that if your offering itself isn’t remarkable, your product will be invisible. Brown cows have become invisible, the Purple Cow will be noticed. It is the marketer’s job to find that thing that’s remarkable about the product. Only things that are uncommon and remarkable get noticed and talked about. Find out the remarkable element in the product, so it stands out in the field of the competition. Marketing is no longer about creating interest after the product is built, but building it to be interesting in the first place.

There is no full proof plan to create a Purple Cow. Challenge yourself and the team to discover new edges. Test which edge is most likely to deliver marketing and financial results. You don’t need passion or a lot of creativity to build a Purple Cow. What you need is the insight that you have no other choice but to use Purple Cow thinking. Usually it is not a lack of ideas, but fear to realize a Purple Cow. Being safe is risky. Being boring always leads to failure.