Sexy Little Numbers
How to Grow Your Business Using the Data You Already Have
Understanding the practical side of data takes out the subjectivity, opinions and guesswork of marketing and marketing communication decision-making. Because data is about finding customer behaviour, to find the potential revenue you are missing. Predicting where the next pot of gold is. The question is ‘How?’ You must understand which data has value and how to learn to read and apply the results of data analysis. The universal factors to consider:
- Emotional loyalty (bonding)
- Share of wallet
- Lifetime value
- What to communicate
- How to find customers
- How much should we spend?
- Testing
- How to measure
It is all about optimizing marketing and marketing communication to increase effectiveness, spending your money smarter.
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