Socialize the Enterprise

Social media represents a fundamental consumer behaviour shift requiring marketers to change how they market, how they are organized and how they measure success. A strategic approach begins with learning to generate authentic, positive word of mouth via social media. Word of mouth trumps most other forms of communication in its influence on purchase decisions and opinions. Understanding what is working and what is not. We even believe strangers with expertise or strangers with experience better than what brands tell about themselves. Implementing a strategic use of social media takes effort and change at all levels of the organization. Only a company-wide strategic approach that puts social media at the centre of brand strategy, accrues useful learning and produce the kind of results marketers need and consumers want.