Socialnomics

If 90% of the people rely on what friends and neighbors say and only 14% rely on advertising, there is no choice to discover all the ins and outs of social media. A “world of mouth” follows up on “word of mouth”. Referral power is priceless as consumers take ownership of brands. It is the interaction that counts, based on relevant content. Socialnomics is the game of trial and error. The motto is: fail fast, fail forward, fail better to find out the economics of social media. Never has measurement of communication investments been easier and faster. The adagio is: listen, interact, react and sell. ROI all depends on the effort you put into your social presence on the web. Social media is not a choice – the choice is in how well you do it. That’s the world of Socialnomics.