Start With Why

Great leaders understand the value in the things we cannot see and never asked for. Making visible what we cannot see can make long-term success more predictable. These leaders do not manipulate employees and their customers; instead they inspire them. And people who are inspired give the benefit of a disproportional amount of influence, resulting in the most loyal employees and customers. Leading means that others are willing to follow you.

These great leaders apply the Golden Circle to run their business. The three key words of the Golden Circle are: WHAT (what you do), HOW (how you do what you do), and WHY (why you do what you do). The WHY is the purpose: your belief and why you exist. And it is the WHY that defines why people stay with you and buy from you (not the HOW or the WHAT) - - all decisions are made on basis of the WHY.