The 22 Immutable Laws of Marketing
Violate Them at Your Own Risk!
Al Ries and Jack Trout, two of the world’s most successful marketing strategists, call upon over forty years of marketing expertise to identify the definitive rules that govern the world of marketing.
Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light twenty-two superlative tools and innovative techniques for the international marketplace.
The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn’t live up to expectations, and offer their own ideas on what would have worked better.
The real-life examples, common-sense suggestions and killer instincts contained in The 22 Immutable Laws of Marketing
are nothing less than rules by which companies would flourish or fail.
