The Ape, the Adman and the Astronaut

Rediscovering the power of storytelling. It’s the rise of social media that means only great stories survive and flourish. As David Ogilvy already remarked: “You cannot bore people into buying your product, you can only interest them in buying it.” David was a great storyteller by nature. We, in communication, must get better at writing great stories, by “Showing” and not by “Telling”. Stories persuade and help people to believe. Emotion is the foundation of storytelling. Without emotions people cannot make decisions. Storytelling is a serious business tool.