The Athena Doctrine

Across age, gender, and culture, people around the world feel that we can make the world a better place by employing feminine traits and values. These feminine traits and values include connectedness, humility, candor, patience, empathy, trustworthiness, openness, flexibility, vulnerability, and balance. Embracing these qualities can be thought of as a competitive advantage, not unlike a breakthrough technology or a major market insight. The Athena-style values are associated with good leadership, success, morality and happiness, and fit today’s business world very well. They are the operating system of 21^st century progress, leading businesses, managers and employees to a well-rounded sense of purpose.