The Creative Nudge
'We are all born creative, but gradually learn to follow the familiar, safe and accepted way of behaviour'
Evolution, education, work and society teach us over time to accept familiar habits, reducing our aim to curiosity and experimentation. Familiarity makes us efficient but makes us blind. This effects our spontaneous creativity we are born with. Reclaiming creativity means unlearning the behaviours that restrict us. Small, relevant nudges based on scientific findings will help you to rediscover more original ways of seeing and thinking.
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