The Creativity Formula

The book The Creativity Formula forms the basis for Ogilvy’s Pervasive Creativity strategy. Every human of average intelligence has the capacity to think creatively and come up with novel and useful ideas. The Creativity Formula is a collection of tried and tested creativity boosters. The suggestions come from sound academic research. It tells you that by broadening your knowledge and experience you increase the effectiveness of creativity. Thus everybody has the capacity to be creative. You must believe in yourself. You must start thinking you are a creative and when you do, you will think more creatively. Grab the Mindmap and implement one of these practical tips on a weekly basis.