The Power of Habit
Why We Do What We Do and How to Change
Most of the choices we make each day may feel like the products of well-considered decision making, but they’re not. They’re habits. And though each habit means relatively little on its own, over time, the meals we order, what we say to our kids each night, whether we save or spend, how often we exercise, and the way we organize our thoughts and work routines have enormous impact on our health, productivity, financial security, and happiness.
This book looks at how habits emerge in people’s lives, how they emerge in corporations and business, and how they emerge across societies to form movements.
It provides many interesting business case studies, showing how marketers used the Habit Loop to boost Pepsodent toothpaste usage, transform Febreze into a powerhouse brand, and translate Alcoa workplace safety goals into improved productivity and innovation.
The central argument of the book is that habits can be changed, if we understand how they work.
