The Shift from Image to Impact
Why brands need to prioritize impact
Brands need to make an impact on people’s live and therefore need to go much deeper than just image. Brands must manically mirror cultural trends, creating deep attention, resulting in deep, memorable experiences for people. Impact needs to be evident what the Brand does “for me” to earn a bigger role in my life and what it does “for us” as a global community to enhance the well-being of the planet, society, and future generations. People believe that brands need to make the world a better place. Creating Impact is the key to profitable growth. Brands with a high focus on impact have experienced a valuation increase of 175% over the past 12 years versus 86% of Brands with a focus on image alone*. The shift Brands must make from image to impact is crucial.
*Global research by Kantar Consulting
Contents
Pick your method.
The Shift from Image to Impact
Start listening now:
Podcast transcript
Thought Leader Engagement Program
Thought Leadership comes from books and is the value of innovative thinking. It is about pushing boundaries of existing thinking. With the 'Share a book' program you will share innovative thinking. It is a ready-to-go program, which you can easily implement for your own people, your clients, potential clients and friends. See the link below to download the Cover letter, the Newsletter and the screenshot of the book.