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Thinking, Fast and Slow

Profound insights into the way we think when making decisions

— Daniel Kahneman

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Thinking Fast and Slow 644x1000px

Thinking, Fast and Slow

We often overestimate our knowledge caused using System One thinking. System One thinking is shallow thinking, based on effortless lazy thinking. System Two thinking takes effort to maintain several ideas in memory simultaneously, requiring separate actions to discover the best solutions to a problem or opportunity. Never use System One in strategic decisions.


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