Who Owns the Future?
“We have to create a culture around technology that is beautiful, meaningful, deep and so endless creative, filled with infinite potential that it draws us away from committing mass suicide."
“Throughout human history, humans have been their own worst enemies, and whenever someone is oppressing someone else, the oppressor seeks to control the tools of communication.”
Two quotes from Jaron Lanier, the father of virtual reality and one of the world’s most brilliant thinkers. His vision on the most urgent economic and social trend of our age is: “The poisonous concertation of money and power in our digital networks.” He shows how the exploitation of big data and the free sharing of information, led our economy to recession, imperiled personal privacy, and hollowed out the middle class”.
But there is an alternative. In this provocative, poetic and deeply humane book Who owns the future, Lanier charts a path toward a brighter future, an information economy that rewards ordinary people for what they do and share on the web.
Antonis Kocheilas
Global CEO, Ogilvy Advertising
Contents
Pick your method.
14 minutes watching
Who Owns the Future?
The author Jaron Lanier believes that the current social platforms, like Google and Facebook must change their business plan, which currently is based on giving everything for free in exchange for people valuable privacy data. They earn their money from advertising. But no longer it is the usual form of advertising. It is behavior modification. Lanier calls these companies behavior modification empires. He argues that we as consumers should not need a third party to talk to each other. Instead, consumers should pay for valuable information and these companies should stop spying on us.
Start listening now:
Podcast transcript
Share a book with clients, potential clients and friends
With the link below you can download the Cover letter and the Newsletter of the book. The cover letter can be personalized and signed with your name. Everybody has access to the Global Reading Club free of charge and free of giving any personal or company data. No access code or password required.