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Who Owns the Future?
“We have to create a culture around technology that is beautiful, meaningful, deep and so endless creative, filled with infinite potential that it draws us away from committing mass suicide."
“Throughout human history, humans have been their own worst enemies, and whenever someone is oppressing someone else, the oppressor seeks to control the tools of communication.”
Two quotes from Jaron Lanier, the father of virtual reality and one of the world’s most brilliant thinkers. His vision on the most urgent economic and social trend of our age is: “The poisonous concertation of money and power in our digital networks.” He shows how the exploitation of big data and the free sharing of information, led our economy to recession, imperiled personal privacy, and hollowed out the middle class”.
But there is an alternative. In this provocative, poetic and deeply humane book Who owns the future, Lanier charts a path toward a brighter future, an information economy that rewards ordinary people for what they do and share on the web.
Antonis Kocheilas
Global CEO, Ogilvy Advertising
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14 minutes watching
![Who owns the future 644x1000px](/assets/images/covers/Who_owns_the_future-644x1000px.jpg)
Who Owns the Future?
The author Jaron Lanier believes that the current social platforms, like Google and Facebook must change their business plan, which currently is based on giving everything for free in exchange for people valuable privacy data. They earn their money from advertising. But no longer it is the usual form of advertising. It is behavior modification. Lanier calls these companies behavior modification empires. He argues that we as consumers should not need a third party to talk to each other. Instead, consumers should pay for valuable information and these companies should stop spying on us.
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Podcast transcript
Thought Leader Engagement Program
Thought Leadership comes from books and is the value of innovative thinking. It is about pushing boundaries of existing thinking. With the 'Share a book' program you will share innovative thinking. It is a ready-to-go program, which you can easily implement for your own people, your clients, potential clients and friends. See the link below to download the Cover letter, the Newsletter and the screenshot of the book.