Building Distinctive Brand Assets
This is a book about future-proofing a brand’s identity. It will help to set up a long-term strategy to build Distinctive Brand Assets, giving guidance on how to build and protect these assets to the benefit of brand growth. You’ll learn which branding strategies work, and which don’t, so you can take advantage of opportunities and avoid minefields. The word Distinctive suggests the difference versus the competition and all other brands in the marketplace. Distinctiveness is based on fame and uniqueness to stand out to get through the attention filter of the consumer. In the book the author guides us through all the steps how to Build Distinctive Brand Assets.
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Global Reading Club Podcast - Building Distinctive Brand Assets
Building Distinctive Brand Assets is a strategic part of the overall brand identity. Brand Assets are the cornerstones of the identity of brands, making brands easily recognizable. Distinctiveness is based on fame and uniqueness to stand out to cut through the attention filter of the consumer. In this podcast we focus on the Guiding Principles how to optimize Brand Assets.
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Podcast transcript
Thought Leader Engagement Program
Thought Leadership comes from books and is the value of innovative thinking. It is about pushing boundaries of existing thinking. With the 'Share a book' program you will share innovative thinking. It is a ready-to-go program, which you can easily implement for your own people, your clients, potential clients and friends. See the link below to download the Cover letter, the Newsletter and the screenshot of the book.