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From Cold Case to Gold Case
How to craft engaging case films
The Chairman of Cannes Lions International Festival of Creativity, Philip Thomas, has said:
“The case studies for awards shows are mini-documentaries about the ideas and results of the greatest ideas in our industry. This book rightly acknowledges their importance, and the role they play in telling the stories of how creativity drives business, growth and change.”
How do you translate an idea into a compelling case study film? The author Peter Ampe, creative director, combines fifteen years of jury experience with sharp analyses of award-winning cases.
This guide is based on the vital insight that case study films have a lot in common with short movies. You will learn how to go from copywriter to screenwriter and use plot, genre and structure to evolve from complacent to compelling, from messy to seamless – from case to story.
This step by step guide provides an essential tool for every advertising professional to make better case study films. To date his track record includes the highest accolades in about every major international award show, among them 43 Cannes Lions Awards and 14 Effie Awards. During the last decade, Peter has been a respected member of the Global Creative Boards of the networks Publicis, DDB and Grey.
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Global Reading Club Podcast - From Cold Case to Gold Case
Winning Creative Awards is the way an agency builds its reputation. It is the proof of the pudding for an agency that thrives on creative excellence. It is no secret that case films win Awards, but not all of them do. Peter Ampe, a well-known Creative Director and winner of numerous Awards, analyzed many award-winning case films. In his book he shares the secrets of how to make one. Peter’s conclusion is simple: No case film, no Awards. It is an investment to develop case films in two ways: First, to win Creative Awards to build the agency’s reputation and second, to win new business.
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Podcast transcript
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