Overthrow II
10 strategies from the new wave of challengers
Challenger Brands are boat rockers and rule breakers, never satisfied with the status quo. They fight the established thinking and behavior of Brands or categories by standing in the shoes of the consumer. Effectiveness (impact on consumers) before Efficiency (processes inside the company). But most of all, Challenger Brands tend to focus on creativity above everything else. You can look through 10 different lenses to sharpen your own sense of clarity about your business strategy. A strategy you might want to challenge to succeed. Ten narratives to be different as a Brand. A Challenger mindset drives more ambitious growth and create more impact.
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Overthrow II
Challenger Brands are boat rockers and rule breakers, never satisfied with the status quo. They fight the established thinking and behavior of Brands or categories by standing in the shoes of the consumer. Most of all, Challenger Brands tend to focus on creativity above everything else. You can look through 10 different lenses to sharpen your own sense of clarity about your business strategy.
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