Paid Attention
Innovative Advertising for a Digital World
Paid attention – how much is it worth?
We live in an Attention world. Who (says) What (to) Whom (in) what channel (with) What Effect? Globally, brands and other organizations spend annually over 500 billion dollars in paid media to get Attention. The question comes up: ‘Are you paying Attention to the Attention being paid for? Media fragmentation and the abundance of digital media has been a game changer. As content is king, it has become the natural way to earn Attention. The author concludes: ‘No attention, no influence, no impact’ In his book the author Faris Yakob covers all aspects how to win the Attention battle. A fresh look on Strategy, Creative, Media and Account Planning. A must read if you work in the communication business, no matter your discipline, your level or region you live in.
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45 minutes watching
Paid Attention
Global Reading Club Podcast - Paid Attention
The author makes quite some bold statements. ‘Goethe remarked: Boldness has genius, power, and magic in it’. The author at his turn remarked: ‘Genius Steal’. David Ogilvy used to say: ‘Steal, but steal from the best’. Stealing from the book Paid Attention is worth your time if you want to know what the next phase in advertising will be in a digital world and how it will influence your thinking as a Strategist, a Creative, a Media expert or an Account Person. Listening to this Podcast is worth stealing from.
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