R.E.D. Marketing
The unique learnings from ‘What works and what does not work’
The findings illustrated in the book R.E.D. Marketing are based on spending billions of dollars, year after year in over 150 countries, sharing real marketing experiences: ‘What works and what does not work’. This has led to create and refine an approach to marketing, which we know works consistently, based on actual buying decision-making of consumers. In other words: ‘What makes the cash register ring’, as David Ogilvy used to say.
Contents
Pick your method.
R.E.D. Marketing
In practice, Behavior Science is very much based on:
‘Where has it been solved before’ and ‘What has worked and what has not worked’
The findings illustrated in the book R.E.D. Marketing are based on spending billions of dollars, year after year, in over 150 countries, sharing real marketing experiences. This has led to create and refine an approach to marketing, we know it works consistently, based on actual buying decision-making of consumers. These learnings offer solutions to problems faster, more efficient, more effective and creating more impact.
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Podcast transcript
Thought Leader Engagement Program
Thought Leadership comes from books and is the value of innovative thinking. It is about pushing boundaries of existing thinking. With the 'Share a book' program you will share innovative thinking. It is a ready-to-go program, which you can easily implement for your own people, your clients, potential clients and friends. See the link below to download the Cover letter, the Newsletter and the screenshot of the book.