The Illusion of Choice
The Power of Behavioral Science for personal and business growth
It is an illusion we make choices consciously. Most of the choices are based on previous existing believes and past experiences. The reason why we do not consciously make choices repeatedly, is based on saving our thinking energy and time. But biases can get ‘rusted’ over time, blocking our and other people’s mind to walk ‘new paths’. Behavioral Science stimulate us to rethink our existing believes and habits. We must reevaluate and rethink our own beliefs and those of others, based on proven experimental findings from Behavior Science.
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The Illusion Of Choice
Cognitive biases, influence strongly our held beliefs and behavior. These biases serve as mental shortcuts that help us understand and navigate the world around us in a way that is convenient and meaningful to us. Essentially, they shape our perception of reality and guide our actions. But our biases may be outdated or less relevant as our interests and priorities evolve through different phases of life. Behavioral Science shows the way for personal and business growth in the most practical and proven way.
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